Dear reader, welcome! We appreciate your interest in learning more about us and for taking the time to visit.

CEO Message

Our costumer is our dignity and our dignity is our pride”.And as long as you are with us we are worth living . Thats why we believe you deserve the best of the best to make it sure we make no compromises on quality and have been supplying exceptional items to our consumers for 50 years.


In 1963, when the general public was unaware of the product’s quality, we began our firm. However, we wish to offer our consumers a high-quality product. We offer high-quality rice harvested from the best crops in Gujranwala, Sialkot, Daska, and Gujrat.

We purchase finished goods from mills and refurbish them for the benefits of our consumers. We founded our company five years ago and continuously enhanced our product to ensure that consumers receive premium quality products. Now, we are a market leader in the rice industry, offering superior quality products.


To grow into a global food company known for innovation and to serve our customers with high-quality products.


  • Food items that are novel and innovative, appealing to both domestic and international palates.
  • Internationally renowned and reputable food professionals certify the safety and quality of the food.
  • All of our products include value ads aimed at delivering an exceptional consumer experience.
  • Assist women in achieving their full potential by becoming enabling and empowered partners.

Our services

  • A fifty-year history in the market.
  • We are the largest and oldest rice expert in Pakistan.
  • Concentrating exclusively on rice.
  •  This enables us to gain a thorough grasp of market dynamics.
  • An unbiased and objective viewpoint.
  • Our primary objective is to facilitate and improve rice quality.
  • Proficiency in transactions.
  • Our efforts enable us to gain a more comprehensive view of the market than any single firm can.
  • Market coverage is exhaustive.
  • We distribute a comprehensive range of rice products and co-products from all rice-growing regions in Pakistan and selected overseas suppliers.
  • Supply chain and logistics technology that is state-of-the-art.
  • Our solutions provide on-demand access to both current and historical transaction data.